The process of selling cars today has changed in just 10 short years. In the not so recent past, consumers found the closest automotive dealers oftentimes through the Yellow Pages and local cable advertising. Today, auto shoppers have many more options in doing their research for a purchase, including sophisticated Web sites that personalize a dealership, offer incentives and bring to life the beauty of driving a luxury vehicle.
As the recipient of the highest levels of sales and service excellence awards a Mercedes-Benz dealer can receive, Millennium has changed the way people shop for automobiles. With the goal of reducing the stress of buying a car, we offer two state-of-the-art Web sites (www.benz4ever.com and www.benz4ever.net ). They are open 24/7, and are designed to easily walk you through the purchase of a pre-owned vehicle or new Mercedes-Benz.
“Consumers have a choice,” says Carl Cochran, Sales Manager at the Bridgewater Mercedes-Benz dealership. “Instead of settling for cookie cutter lease and purchase deals that are usually not what the customer wants, or needs, we will customize each deal to fit each customer. As price is only a very small part of the purchase selection, and with so many choices available, a visit to the dealership is the best way to make sure you make the right choice on the right vehicle.” he adds.
Our state-of-the-art Web site was created to give clients access to information about each Mercedes-Benz model prior to walking into a showroom. High-resolution photographs of Millennium’s entire inventory – both new and pre-owned – can be found on the Web site with detailed descriptions of the features and options on each model. The site is a customer-friendly interface for people seeking information on just one model or to do feature comparison shopping.
Approximately 25 percent of sales are directly linked to the Web site, and 80 percent of buyers are influenced by it, says Mitchell. “If you’re shopping for a high-end luxury vehicle, we encourage you to first visit our site and see the programs and services in place to make your next purchase an exciting and pleasant experience,” he says.
The Millennium Web site offers:
Appointment Scheduling – Use the Web site to schedule your next Service Appointment or Test Drive, Product Consultation, Leasing Inquiries and Finance Questions.
Value Your Trade-In – Prior to walking into the Millennium dealership, you can get a realistic trade-in appraisal on your automobile online. You would then make an appointment for us to see your vehicle to give you an official appraisal.
Mercedes Benz e-News – Sign up to receive the Mercedes-Benz Millennium e-News newsletter for all the latest happenings in the community. e-News highlights community sponsorship programs, seasonal tips, product highlights and new and used car incentives.
Customer Relations Coordinators – These highly-trained customer assistants are available to answer all your questions Monday through Friday 9 -8PM and Saturday from 9 a.m. through 6 p.m.
Reserve Loaner Cars – We offer free Mercedes-Benz loaner cars with any scheduled service (Must Be Reserved At The Time Of Scheduling of Appointment.)
“Many of our customers say they would never go anywhere else to buy or service their vehicles. We want to earn the same respect from you." Stop in and and let us show you how easy we are to do business with. You are the entire reason we turn on the lights and open the doors."
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